Demand Responsive Companies - Why is it important? How to make your company Demand Responsive?

The trend towards outsourced manufacturing on the supply side of OEMs and Branded Product Companies, combined with multiple and multi-tiered channels that these companies sell through has created a need for a new approach - Demand Responsiveness.
Listen to this video where Zyom, Inc. President & Founder, Rakesh Sharma explains why Demand Responsiveness is critical, and how to make your Company Demand Responsive.
(site requires registration)

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Connecting the Dots .. from Channel Demand to Supply Response Utilizing Demand Responsiveness

Supply Chain Planning & Forecasting: Best Practices Conference -
Hilton San Francisco, CA

October 18th, 2011 11:25AM - 12:25 PM

Speaker: Rakesh Sharma, President, Zyom, Inc.

The problem is old - How can we accurately gauge and best respond to market demand? Once companies gain market traction, great things can happen.

Distributors and VARs embrace a company’s promising products, demand fortifies, it seems ‘happily ever after’ is just around the corner, until the next spike or slump. Companies, building their channel reputation ‘shipment by shipment’, can see a rapid reversal in fortunes if these ‘bends’ are not navigated quickly and carefully.

The answer is ‘enhanced’ Demand Responsiveness. By enlisting the support of field sales, channel demand signals and changes can be quickly interpreted, and "relevant" forecasts kept fresh. One company started reaping the benefits of Demand Responsiveness - shorter response cycles, smarter re-sizing of Channel Inventory and overall higher ‘quality’ of Sales data. The key elements are bold cross-functional leadership and a simple premise - ‘connect the dots all the way from Channel Demand till the last shipment has been delivered’.

The Rise of the Small - How a small company is Rethinking Operations and gaining ground

Zyom Webinar Series - Operations

November 5th, 2010 10:00 AM to 11:00AM US-Pacific

Speakers:
Fred Harried, Vice President, Operations, Ruckus Wireless &
Rakesh Sharma, President, Zyom, Inc.

Current economic uncertainty has impacted companies of all sizes. According to recent studies, smaller companies have been harder hit than their larger counterparts in this slowdown – contrary to past recessions.

Yet, Ruckus Wireless, a young wireless networking company (started in 2006) continues to buck the trend. Ruckus sells its products in the highly competitive Wireless networking marketplace. One of the key ingredients to their strong competitive standing is – Operations. Three years ago the executive management at Ruckus started to execute on plans to Rethink Operations and its role at Ruckus.

Learn how Ruckus partnered with Zyom to Rethink Operations, making it an engine for growing revenue while staying laser-focused on keeping Operational costs low.

This webinar is for all Operations personnel and executives (Supply Chain, Planning, Finance and Sales Operations) at companies that design and sell products who want to learn

- Key elements of this ‘Operations model’
- Benefits of this approach (including some ‘unplanned’ benefits)
- How Ruckus is pulling this off despite constraints

Building Responsive Operations - Strategy & Systems for an Uncertain Economic Climate

Institute of Business Forecasting & Planning (IBF) - Demand Planning & Forecasting: Best Practices Conference w/ Demand Mgmt Forum - San Francisco, CA

April 30th, 2010 2:15-3:15 PM
Speakers:
Fred Harried, Vice President, Operations, Ruckus Wireless &
Rakesh Sharma, President, Zyom, Inc.

Ruckus Wireless is a growing, young company competing with bigger, established players. Ruckus had to adapt fast to the changing economic climate. Two years ago, as demand was climbing, the operations leadership at Ruckus made a conscious decision to build a lean operations model. Given the uncertain economic climate, they needed to scale their business globally without increasing costs. This presentation will outline the results including a scalable and highly sophisticated process and enabling system that enables Ruckus understand global demand, respond quickly and intelligently to changes while acting in close concert with its global supply network

Product Cost Forecasting & Cost-based Planning- A New Frontier in Operations Management

Institute of Business Forecasting & Planning (IBF) - Supply Chain Forecasting & Planning Conference- Phoenix, AZ

February 26th, 2008 3-4 PM
Speaker: Rakesh Sharma, President, Zyom, Inc.

To date most of the focus of the forecasting and planning discipline has been in the area of ‘Demand and supply-centric forecasting and planning’. Zyom's customer set out to build a systematic picture of their total product and total operational costs (called “Full-up COGS”). This presentation will discuss Cost-forecasting, Cost-based planning, and why these two concepts are important. We will detail the critical processes that comprise cost based forecasting and planning as well as the key roles and capabilities required to make this concept work. Finally we will show how we partnered with our customer to construct an end-to-end process and supporting system, that will help the company drastically improve its current and forward visibility of their total operational costs as well as result in better operational cost control.